Website Usability Guidelines

Website Usability

A few years ago no one paid much attention to website usability. Today, with the increased cost of pay per click advertising, increased competition and the fight for screen real estate - it is paramount that all online businesses pay attention to usability.

Why is Usability Important?

On the web, website usability is the key to increasing your conversion rate and online profits. Your website visitors will stay on your website longer if:

• They can find what they are looking for.
• They can navigate your website.
• The website information is easy to read.
• The website answers the user's questions.
• They can find the product they are searching for.
• They can figure out how to buy the product

For help with search engine optimization visit Netsales Search Program.

Usability Benefits

Zone Research stated that $25 billion in potential profit is lost every year due to website usability issues. It would seem prudent that usability be a central component in the development of all websites.

When you follow the standard usability guidelines you will increase the ROI of your website. Getting your website visitor to your website is not enough. You must convert your visitor to a customer.

If you want people to return and recommend your website to others you must give your website visitor a positive usability experience. A positive usability experience is the most important factor in promoting your brand and encouraging your customers to return.

Another great usability benefit is you will be able to reduce your customer support costs and increase productivity of your staff. These factors will increase your bottom line profits.