Website Usability Guidelines

Website Usability Basics

Follow these usability recommendations:

• Informal Testing Rules
  Follow this simple usability testing protocol to improve the usability of your website. You will also increase your ROI.
  
  
• Heuristic Evaluation
  Heuristic evaluations usually are conducted by one to three evaluators. The evaluators independently examine a user interface and judge its compliance with a set of usability principles. The result of this analysis is a list of potential usability issues or problems.
  
  
• Usability Test Evaluation
  An Usability Evaluation is an evaluation by an expert and does not include users to test the website. Usability testing is the only way to know if the Web site actually has problems that keep people from having a successful and satisfying experience. (Of course, to have a useful usability test, the test participants must be representative of the people who use or will use the Web site.) An example of an Usability Evaluation is a heuristic (expert) evaluation.

• About Usability Testing
  A comprehensive discussion of usabiltiy testing. In a usability test, representative users try to do typical tasks with the product, while observers, including the development staff, watch, listen, and take notes. The product can be a website, Web application, or any other product. It does not have to be a finished product. You should be testing prototypes from early paper-based stages through fully functional later stages.
  
  
• A - B Testing
  A-B testing is a proven means to increase conversion rate. The following protocol can be use to increase online profits.