Website Usability Guidelines

Follow these usability recommendations:

Headings and Titles - Most users spend most of their time scanning rather than reading information from a website. Users should strive to use as many headings as necessary that are unique and descriptive of the subject matter. As a rule it is usually better on an e-commerce website to use more headings than fewer headings.
Headings and Title Accuracy - Ensure that the headings and titles are accurate and reflects the information that is presented. Users will have problems with understanding vague, generalized links, and clever headings and titles.
Descriptive Headings - Use descriptive headings throughout a website. Your user will gain trust in your description and will move quickly to make a decision to buy.
Highlight Critical Data - Highlight important page items that require user attention. Items might include recently changed data, new products, new promotions, etc. Don't overdo highlights to maintain a high level of importance.

Use Descriptive Row and Column Headings. Use row and column headings to indicate unique cell contents. Users require clean and concise headings in order to make efficient and effective use of table information.
Offering Options - Most e-commerce website offer product options. Provide users with good ways to reduce their available options as efficiently as possible for a given product.
Heading Length - Heading length should be short, usually no longer than 8 words. Headings should be in bold font.
Key Point - Headings and titles are the road maps of your website. These suggestions will help you improve the organization of your website.