Website Usability Guidelines

Writing Web Copy

Creating content for the web is different than developing content for most other documents. The main difference is that web readers are much less motivated to read the total content copy.

Your website visitors will use a technique called scanning. You will want to get your message across as quickly as possible.

Follow these usability guidelines:

• Writing Content for Your Website
  Learn how to write copy that will get positive results for your website. This article will show you how to grab your website visitor's attention and convince them to act.
  
  
• Proofreading Your Website.
  Your content is the first impression your website visitor will get. To promote professionalism and creditability you want the impression to be a good one. In this article you will learn how the professionals proofread their documents.
  

Deveoping Content for the Web

• Read Me First. Your website copy should say to your website visitor "Read Me First". This is true of PPC copy and web page content.
  
  
• Provide Useful Information. The majority of people use the web as a source of information. Visitors will return to your website if they find your copy useful.
  
  
• Be Specific. Most people are searching for specific information that can be obtained in a hurry. A good rule is to give your website visitors exactly what they are looking for without a great deal of copy.
  
  
• Write Conversationally. Set a friendly tone for your website copy. Copy should be casual and more conversational. This makes your website copy easier to read and comprehend by your visitor.